I Do Print.
I love print. Love colors and branding and getting your print work just perfect. Magazines, menus, ads, brochures, pocket folders, text books, and billboards. Just click on a gallery to view it larger.
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. Copywriting, typography, photos, design and the all important step of proofing are all part of print work.
It is important to use a designer that has print experience and understands how to get a product or ad to press and how a traditional printing press works! So many younger artists are digital and have never even been on a press check before!
Collateral design is printed material used to provide information about your business and give it an image. This includes anything with a company’s logo on it to establish a visual brand. Cohesiveness and consistency are imperative in this process.
Business cards are the most powerful marketing tool. Sell sheets and catalogs provide an outlook into your product and service line. Brochures tell others what you do and how you can help them through a booklet that grabs attention and makes the sale. All collateral should reflect the company branding and identity guidelines to make for a cohesive look that consumers will recognize.
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image. Brand identity should be a consistent message received by its audience.
Branding and Identity
You can't have one without the other. Branding is the strategy you use to shape how you want people to interact with your company. identity is the visual execution of your brand strategy.
Product Identification: Packaging serves as an identification of the product.
Product Protection: The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage.
Convenience: Recycle, Environmental
Product Promotion: Identity & Branding and POP (Point of Purchase displays)
Too often, companies still view their product packaging as an afterthought. So much time, money, and care go into the meticulous creation and perfection of their products, but if it’s not packaged properly, all those efforts will go to waste.